Camping, hiking, watersports, cycling, family adventure: outdoors brands live and die by weather, season and a buyer who researches for months before they buy. RiseUp builds the demand, the data and the storefront that keep revenue climbing long after the summer peak fades.
The challenge in outdoors & leisure
Outdoors & Leisure brands fight a brutal calendar. The bulk of demand lands in a narrow spring-summer window, ad costs spike exactly when everyone else is bidding, and a tent, kayak or family bundle is a considered, high-AOV purchase that buyers compare for weeks across forums, reviews and YouTube before committing. Most agencies just pour budget into peak season, watch CPAs balloon, then go quiet for nine months while your warm audience cools and churns to the next brand they see.
RiseUp treats seasonality as a system, not an excuse. We front-load demand capture before peak so you buy traffic cheaply while competitors sleep, then convert it with research-grade product pages, owned-email retention and an off-season calendar (gifting, kit upgrades, "plan your next trip") that flattens the revenue cliff. Performance, creative, web and data sit under one roof, so the Meta ad, the Shopify PDP and the Klaviyo flow all tell one connected story tuned to where the buyer is in their long consideration journey.
UGC of real kit in real conditions is what converts considered outdoor buyers, scaled before the season heats up
Capture high-intent 'best 4-man tent' and brand-vs-competitor searches at the bottom of a long research journey
Spec-heavy PDPs, size/fit and trip-use guidance that answer the questions outdoor buyers research for weeks
Post-purchase and off-season flows turn one summer sale into multi-season repeat revenue and flatten the seasonal cliff
Field-tested content and durability proof that builds the trust a considered, high-ticket outdoor purchase demands
Own evergreen buying-guide and gear-comparison search so you capture demand year-round without paying for every click
A senior strategist will map exactly where the growth is — channels, creative, site and data. No obligation.
We plan against your calendar, not despite it. Demand capture and prospecting ramp before peak so you acquire audiences cheaply, retargeting and search convert them through the season, and a structured off-season programme (gifting, upgrades, trip-planning content, owned email) keeps revenue flowing when competitors go dark. The goal is to flatten the cliff between peaks.
Yes, when it respects the journey. A family tent or kayak is researched for weeks, so we run full-funnel: UGC and field content build trust early, SEO and buying guides capture researchers, then Shopping and search close high-intent buyers at the bottom. We measure on blended ROAS and new-customer profitability, not last-click vanity metrics.
Each outdoor sub-sector has its own season, buyer and proof points. We've grown camping and outdoors brands such as OLPRO (+150% revenue) and family-adventure retailer Micro Scooters (3.4x DTC revenue), and we tailor creative, channel mix and content to the specific kit, conditions and confidence a buyer needs before purchasing.
Quick wins like Shopping feed fixes, PDP and checkout CRO, and abandoned-cart flows can lift performance within weeks. The compounding gains, lower CAC, year-round demand and repeat revenue, build across a full season as the data, creative and retention engine mature. We share illustrative benchmarks up front and report against your own numbers, not industry averages.
