We’re an AI-first agency — which means we’re just as deliberate about where AI doesn’t belong as where it does. Here’s exactly how we use it to move faster and dig deeper for you, and where a senior human always stays in control.
Speed and depth on the work that benefits from it — every output finished by a human.
Spotting patterns across large data sets — audiences, search demand, competitor moves — and surfacing opportunities in hours, not weeks.
Pressure-testing ideas, modelling scenarios and summarising research, so our strategists spend their time deciding rather than collating.
First drafts, angles and variations at pace — every one reviewed, edited and approved by our team before it goes anywhere near your audience.
Turning your numbers into plain-English answers you can act on. It’s the thinking behind Fenton, our read-only reporting AI.
AI assists. It never gets the final word. This is non-negotiable on every account we run.
Your account is run by experienced people who are accountable to your numbers — not handed over to a model.
Nothing an AI tool drafts — copy, creative or analysis — goes live without a human reviewing, editing and signing it off.
We use the ad platforms’ own AI (Google Performance Max, Meta Advantage+) deliberately — with human-set budgets, targets and exclusions, and active monitoring. We never switch it on and walk away.
Automation handles the repetitive maths at scale. Direction, judgement and the big calls stay firmly with us.
The numbers we work with are commercially sensitive. We treat them that way.
Our own AI product connects to your stack and answers questions in plain English — and it is read-only by design. It never changes a budget, a setting or a record. That principle runs through everything we build and every tool we touch.
Meet Fenton ↗These principles guide how we work today and as the technology evolves. If anything here matters to your business, we’re glad to talk it through in detail.
We’re happy to walk you through exactly what we use, where, and why. No jargon, no hand-waving.
