After a replatform wiped out hard-won organic visibility, OLPRO needed its rankings back and a paid engine that could turn seasonal demand into year-round growth. We rebuilt search foundations first, then layered high-intent Google and Meta campaigns on top — lifting revenue by 150% across a single season.
Visit olproshop.com ↗The brand
OLPRO is a British outdoor brand designing campervan awnings, inflatable tents and camping equipment for everyone from weekend adventurers to full-season tourers across the UK and Europe. Built on durability, clever design and genuine product innovation, the range spans inflatable awnings, poled tents, canopies and the kit that goes with them. With a deep, seasonal catalogue and fierce competition on every core keyword, the opportunity was to make OLPRO impossible to miss the moment a camper starts planning their trip.
The challenge
A fresh website launch should have been a step forward. Instead it cost OLPRO dearly: redirects were missed, category content was lost in the migration, and crawl efficiency collapsed — and organic traffic and revenue fell away with it. In a market this seasonal, every week of lost visibility during the run-up to peak is revenue that never comes back. On top of the recovery job, paid activity was working too hard for too little, bidding broadly against well-funded rivals on terms like "campervan awning" without the page experience or tracking to convert that traffic efficiently. OLPRO needed two things at once: its organic foundations rebuilt fast, and a paid engine disciplined enough to scale profitably through the season rather than just spend through it.
We fixed the foundations before we touched the budgets — recover the rankings, then pour fuel on a search engine that actually converts.
The approach
We audited the new build end to end — mapping lost redirects, recovering orphaned category content and clearing the crawl inefficiencies that were bleeding rankings. Technical fixes and reclaimed internal linking restored the equity the replatform had quietly thrown away.
Lost URLs reclaimed 300+With the technical base stable, we rebuilt category and product content around the terms campers actually search, restoring rankings on high-value heads like campervan awnings and inflatable tents before peak season arrived.
Organic traffic +92%Once organic momentum returned, we launched tightly structured Google Shopping, Search and Meta campaigns built around high-intent buyers — refining product feeds, match types and audiences so budget chased demand that was ready to convert.
Paid ROI +70%Email automation and Amazon Ads extended the same intent-led approach beyond the site — recovering abandoned baskets, nurturing seasonal buyers and capturing marketplace demand to compound the revenue gains.
Conv. rate +87%The results, in depth
Every channel, before and after — an audited view of where the growth actually came from.
The craft
