The search auction Google can’t reach.

Yes — precisely because you're already at scale on Google. Once an account nears its efficiency ceiling, the cheapest source of genuinely incremental, profitable revenue is usually Microsoft: a less-contested auction, CPCs around 30–70% lower, and a wealthier audience Google under-indexes on. We import what already works, re-engineer it for Microsoft, and measure it on incremental profit — so you add new revenue, not cannibalise spend. The free audit sizes your real opportunity first.

No. We import your campaigns, ad groups, ads, keywords and even Performance Max asset groups directly from your linked Google Ads account, then schedule recurring syncs. The part most agencies fumble — and we fix — is that conversion tracking does NOT transfer: we rebuild measurement natively on Microsoft's UET tag and strip out Google-derived bid adjustments that have no predictive value on a different auction. A fast, clean launch with a head start, not Google's blind spots copied across.

It's one of the most affluent audiences in paid search. Roughly a third of Microsoft's search audience has a £/$100k+ household income, and over 70% are aged 35–65 — older, more educated, financially established buyers who spend more than average. For finance, travel, premium retail and B2B brands, that demographic skew is the headline reason to be there: a higher-value buyer, at a lower cost, in an auction your rivals are mostly ignoring.

Yes — and it's Microsoft's standout capability for B2B. Through its LinkedIn integration we layer professional data (company, industry, job function and seniority) directly onto high-intent search: bidding harder when the searcher is a senior decision-maker at a target-account company, and pulling back when they're not. Pairing search intent with verified professional identity is a precision lever that simply doesn't exist on Google Search.

They're lower for a structural reason: fewer advertisers compete in the same auction, so bids don't get inflated. The honest catch is total search volume is smaller than Google's — but the clicks aren't lower quality, the audience skews wealthier and more considered. You trade some raw volume for cheaper, often higher-value, incremental clicks — exactly the trade a brand at the top of its Google curve should want. We report on profit and CAC so the trade is always visible.

That's the first thing we test for. We run Microsoft as additive demand and use holdout and geo incrementality tests to confirm the revenue is genuinely new — buyers who weren't reached on Google — rather than the same sales re-labelled. If a campaign is only harvesting demand you'd have won anyway, we find it and reallocate the budget. You see incremental profit, isolated, not a flattering last-click number.

Yes. Microsoft Ads spans Bing, Edge, Outlook and MSN, plus AI placements inside Copilot, which serves 320M+ monthly users. It's early, additive inventory in the shift to AI search — we position you to capture that surface now, while the auction is still uncrowded, rather than after your competitors arrive.

We run accounts at £10k–£500k+/month, have driven £750M+ in revenue, and are a certified Microsoft Advertising partner — we treat Microsoft as a first-class channel, not a tick-box add-on. Our AI handles testing and pacing at volume while a named senior strategist stays accountable for the profit number. We start with a free, no-obligation audit so you can see the upside first.