Data-led stories, reactive commentary and creative campaigns that earn real coverage in real publications — and with it the authoritative links, brand mentions and AI citations that now decide which brands get discovered. One earned story, three compounding wins: SEO authority, branded demand and AI-citation share.
Search and AI answers increasingly decide which brands exist based on what others publish about you — not what you publish about yourself.
Buyers start in search results and AI answers that surface brands by their earned reputation — reviews, mentions, citations. If you're invisible in earned media, you're invisible where the decision actually starts.
Pressure-test your authority →You can't link to yourself, quote yourself as an independent source, or cite yourself in an AI answer. The signals that move rankings and citations are, by definition, earned from credible third parties.
Pressure-test your authority →One strong data-led story keeps earning — links, mentions and citations accrue for months and feed SEO, branded demand and AI visibility at once. It's the rare marketing asset that appreciates after launch.
Pressure-test your authority →Stories that earn coverage, coverage that earns links and citations, and measurement that proves the authority compounding back into SEO, demand and AI visibility.
Original surveys, index studies and data investigations journalists actually want to cite — the most reliable way to earn tier-1 coverage and links at scale.
02Fast expert reactions to breaking news and trends, landed while the story is hot — high-authority coverage without waiting for a full campaign cycle.
03Position your founders and specialists as the quoted authority in your category — across journalist requests, features and op-eds buyers and AI trust.
04Big, shareable ideas built to earn coverage and conversation — for when the brief is reach and fame, not just another link.
05Get products into the hands of the journalists, reviewers and creators whose verdict buyers — and AI answers — lean on when they recommend.
06Turn coverage into the authoritative backlinks that lift domain authority — pointed at the pages that actually need to rank, not a vanity homepage.
07Engineer the unlinked mentions and consistent earned coverage that LLMs lean on when they decide which brands to name, cite and recommend.
08Coverage quality, referring domains, branded-search lift and AI-citation share — reported honestly, never AVE, raw pickups or naked DR.
A single data-led story doesn't end at the coverage. The right placements earn authoritative links that lift your rankings, brand mentions that train AI on who to recommend, and a wave of branded search as buyers go looking for the name they just read about. We engineer the story so all three fire at once — then measure the authority compounding back into SEO, demand and AI visibility, not a screenshot of a press hit.
Coverage that compounds into rankings, branded demand and AI citations.
Detect the angle, build the story, earn the coverage, compound the authority.
AI-assisted monitoring of trends, journalist requests and data gaps to spot the stories your brand is uniquely placed to own — before the news cycle does.
AI-acceleratedOriginal data, sharp commentary or a creative idea, packaged with the assets, quotes and proof a journalist needs to publish without chasing you.
AI-assistedTargeted outreach to the publications, journalists and creators that carry real authority — landing quality placements, links and brand mentions.
AI-scaledPoint earned links at pages that need to rank, track branded-search lift and AI-citation share, and feed every learning into the next story.
AI insightsChase a long list of pickups on sites no one reads and the report looks busy while nothing moves. Authority isn't volume — it's the right coverage, earning links and citations that compound. We measure what each story actually adds, in four layers.
One placement in the right, high-authority title beats fifty in sites no one reads and AI never cites. We grade coverage by relevance and authority, not list length.
Referring domains, the authority of the sites linking, and whether links point at pages that need to rank — the SEO payoff made visible.
Real coverage makes people search your name. We watch branded-search volume move as the truest sign a campaign landed with humans.
How often AI assistants name and cite you in your category — the new shelf, and the one earned media moves most.
Earned media that plugs straight into SEO, paid and CRO — so every link, mention and citation lands where it compounds. Backed by the platform partnerships behind every RiseUp campaign.
UK Paid Media AwardsFinalist 2026
Netty AwardsDouble Winner 2025
We'll show you where your brand's earned authority stands today — your referring-domain and link profile vs competitors, the publications and journalists you should be earning, your branded-search trend, and how often AI assistants cite you in your category. Plus the data-led story angles your brand is uniquely placed to own. No obligation.
Prefer to talk? Book a 20-min call → or call 0330 678 1100
Digital PR is earned media engineered for measurable growth: data-led stories, reactive newsjacking, expert commentary and creative campaigns that win coverage in real publications — and with it authoritative links, brand mentions and AI citations. Traditional PR chases sentiment and uses press-release blasts measured in AVE and pickup counts. We do neither. We build stories designed to earn high-quality, topically-relevant coverage and we measure the off-site outcomes that move SEO, brand and AI visibility. Think of it as authority engineering, not a press office.
Through three signals at once from a single story. First, authoritative editorial links pass the kind of ranking equity Google trusts. Second, real-publication brand mentions build the entity trust and branded search that both Google and LLMs reward. Third, third-party citations are what AI engines lean on — roughly 84–94% of AI-answer citations come from earned media, and branded web mentions are about 3x more influential than backlinks when models choose who to cite. Around 88% of Google AI Mode citations even come from sources outside the organic top 10. Off-site authority is increasingly the gatekeeper to on-site visibility.
Outcomes a CMO and CFO can act on: earned links scored by domain authority AND topical relevance; branded-search and direct-traffic lift; referral traffic from coverage; and AI-citation share / share-of-model for your priority topics in tools like ChatGPT, Perplexity, Google AI Overviews and AI Mode. We baseline everything before launch and report the movement against it. We never report advertising value equivalent or raw pickup counts — they don't correlate with growth.
Two things. One, we mine your first-party data and credible public datasets for the statistically interesting, genuinely newsworthy angles journalists want to cover — at a speed and breadth manual research can't match. Two, we monitor the news cycle in real time to catch reactive and expert-commentary windows within hours, so your spokesperson is the source quoted while the story is hot. AI finds the angle and the window; our senior team and media relationships turn it into coverage in titles that count.
No — and you should be wary of anyone who does, because guaranteed placements are almost always paid or syndicated links that Google and AI engines discount. We guarantee process, pace and a strict quality bar, and we forecast realistic outcomes from your data and category benchmarks before you commit. What we commit to is enough strong, well-targeted stories and reactive opportunities to reliably earn authoritative, relevant coverage across a campaign — quality we'd never compromise to hit an arbitrary number.
Often better. Specialist trade and category publications are precisely the high-relevance, high-trust sources that move rankings and AI citations most — a relevant link from a respected trade title outperforms a high-authority link from an irrelevant page. The story usually lives in your proprietary data, your experts' point of view, or a sharp take on where your category is heading. Our AI-first detection is specifically built to surface the angle that others overlook in 'boring' niches.
Two timelines run in parallel. Reactive newsjacking and expert commentary can earn coverage within days when a relevant window opens. Data-led flagship campaigns take longer to research and land but deliver the highest-authority, most-syndicated hits — and syndicating one strong story across multiple third-party sites can lift AI citations by a median ~239%. So you typically see early reactive wins quickly, while the compounding authority — branded search, rankings and citation share — builds steadily across the engagement.
It's the compounding partner. Off-site authority is usually the constraint on whether your on-site content ranks and gets cited, so Digital PR feeds your SEO/AIO the third-party links and mentions they need, while the optimised site converts the demand the coverage creates. Run together, the two reinforce each other — earned media drives the citations, content and on-page work captures and converts them. It's why we recommend pairing Digital PR with RiseUp's SEO/AIO rather than running either in isolation.
Book a free, senior-led authority audit — we'll map your earned-media gaps, the coverage you should be winning, and the data-led stories your brand is uniquely placed to own. We'd love to partner with you and your team. No obligation.
