Case study · Ecommerce / Premium Denim
A heritage denim retailer with a loyal following but under-leveraged ad spend. We rebuilt the paid engine around buying intent, scaled investment against live ROAS modelling, and grew online revenue 570% — without leaning on discounts.
Visit jeanstore.co.uk ↗The brand
Founded on the south coast of England in 1967, Jean Store is the UK's oldest denim retailer and an early importer of authentic Americana — the kind of shop that brought original Levi's 501s across the Atlantic before anyone else. Today it curates premium denim and heritage menswear from names like Levi's, Wrangler, Edwin and a roster of Japanese selvedge specialists, sold through a Shopify storefront to a discerning, repeat-buying audience. With strong customer lifetime value already proven, the opportunity was clear: turn a respected brand and a thin paid programme into a profitable acquisition machine.
The challenge
Jean Store came to us with real ambition and a real constraint. The brand equity was there, the product range was enviable and lifetime value was healthy — but digital advertising was under-invested and loosely structured, so spend wasn't tracking to intent and the account couldn't be scaled with confidence. The team wanted to acquire more new customers and lift average order value at the same time, which meant moving aggressively without sacrificing margin. The brief was unambiguous: grow online sales hard, protect efficiency, and do it without resorting to blanket discounting that would erode a premium position.
Premium retail and performance marketing aren't opposites. Scaled correctly, heritage is the most defensible moat a denim brand can have.
The approach
We restructured search and Google Shopping by brand, category and high-converting query so budget concentrated on the moments shoppers were ready to buy. Cleaner account architecture meant every pound mapped to demonstrable purchase intent rather than vanity reach.
Structure Brand + category + intentDynamic remarketing and curated display creative followed shoppers through the journey, resurfacing the exact products they'd browsed plus complementary pieces. This lifted both conversion rate and average order value across the funnel.
AOV lift +34%On Meta we pushed editorial, lifestyle-led creative that played to the brand's denim heritage, expanding the prospecting audience on Instagram and Facebook where affinity is strongest and feeding the remarketing pool.
New customers +260%As performance held, we scaled investment deliberately — refining bids and budget allocation against continuous ROAS modelling. Ad spend grew more than 1,400% while return improved 15%, proving the engine could take weight.
Spend scaled 14.6xThe results, in depth
Every channel, before and after — an audited view of where the growth actually came from.
The craft
