"This rebrand to RiseUp reflects our next-phase vision. Global Search Marketing achieved incredible results for our clients over the years, but as the digital world evolved, we knew our brand needed to match our forward-thinking approach. The name RiseUp encapsulates our core mission: to elevate our clients to new heights of digital success. It's not just a name change – it's a promise that we will continue to push boundaries, innovate, and drive growth for those we serve." – Luke Hodgkins, Client Growth & Operations Director of RiseUp Agency (formerly Global Search Marketing Ltd)
Why the Change? Rising to New Heights in Digital Growth
When we started as Global Search Marketing back in 2014, our name reflected our focus on search marketing. Over the past decade, we've grown tremendously – from our roots in Birmingham to additional offices in Worcester, London, and Manchester, and from a search-focused agency into a full-spectrum digital partner. As the digital landscape evolved, so did we. Our team has continually expanded its expertise beyond SEO and PPC into social media, content marketing, creative strategy, and cutting-edge technologies like AI. We felt our brand should evolve as well, to capture the ambition and innovation that define our work today.
The name RiseUp represents our commitment to helping clients rise up in their markets. It stands for elevation, growth, and upward momentum – the same qualities that have defined our campaigns and culture. We are embracing a modern identity that better fits who we are today: a forward-thinking digital agency with the agility to adapt and the vision to lead. This change is a natural progression of our company's story, aligning our brand with the innovative, integrated approach we bring to digital marketing.
Building on Success and Innovation
Our transformation into RiseUp Agency comes at a time when our team's work has never been stronger. Recently, we were honored with two prestigious Netty Awards for excellence in SEO and PPC, winning Best Integrated SEO & PPC Campaign and Best E-Commerce SEO Strategy. (We even earned additional honors in categories like Cross-Platform Advertising and Global SEO.) This recognition at the 2025 SEO & PPC Netty Awards showcases how our approach has evolved beyond traditional silos. We've been blending creativity, data, and technology to drive exceptional results, and these awards are a testament to the passion and precision behind every campaign we deliver.
Importantly, this success is fueling our future. GSM becomes RiseUp at a moment when we are already leading the way in integrated, growth-driven marketing. The innovative strategies that earned us those Netty Awards – from holistic SEO+PPC systems to narrative-driven content – will continue to be at the heart of what we do as RiseUp Agency. Our new brand energises us to keep innovating and stay ahead of the curve, so we can bring even more cutting-edge solutions to our clients.
Continuity You Can Count On – Same Team, Same Values
While our name and look are new, we want to reassure our clients and partners: everything you've loved about Global Search Marketing remains the same. The same leadership and expert team that you have trusted at GSM will continue to serve you under the RiseUp banner. Our co-founders and directors are still at the helm, our account managers and specialists are still just a phone call away, and our commitment to your success is unwavering.
What does not change with this rebrand is our core ethos of putting clients first. Our values – transparency, performance, and partnership – remain at the heart of our operations. We will continue to provide the responsive, results-driven service you expect, now with a fresh brand that reflects our ever-growing capabilities. All ongoing projects, contracts, and points of contact stay intact. In short, RiseUp Agency is the new name for the same dedication to excellence you experienced with Global Search Marketing.
Importantly, our company's legal entity remains Global Search Marketing Ltd, so all legal agreements and corporate details are unchanged – we've simply adopted RiseUp Agency as our trading name and brand identity. This means a seamless transition for our clients: apart from the new logo and email addresses, you won't experience any disruptions. You'll continue working with the award-winning team you know and trust, now empowered by a brand that truly captures our spirit.
What Clients Can Expect Next
As we step forward as RiseUp Agency, here's what you can expect moving ahead:
- Uninterrupted Service: No changes in our service quality or day-to-day contacts. You will work with the same team and leadership, just under the RiseUp name. All phone numbers and office locations remain the same, ensuring business as usual for our clients.
- A Fresh Brand Experience: You'll notice our new RiseUp Agency branding across our website and communications. We've launched a redesigned website that embodies our "elevate your digital growth" mantra – check out the new look and enhanced content showcasing our services and insights.
- Expanded Capabilities: Under the RiseUp brand, we will continue to broaden our offerings to meet your needs. Our rebranding comes with renewed investment in innovation – from advanced SEO and PPC techniques to creative content marketing, social media, and AI-powered strategies. We're excited to bring you even more holistic digital solutions to accelerate your growth.
- Continued Excellence & Innovation: Our commitment to delivering exceptional results is stronger than ever. We will keep refining our strategies and staying ahead of industry trends (as our recent awards have shown) so that you, our clients, always benefit from the very best in digital marketing. If anything, RiseUp means we are raising the bar for ourselves in service of your success.
If you have any questions about this transition or want to discuss new opportunities, please contact us or call 0330 678 1100. Our team is ready to help, as always.
In closing, we want to thank all our clients, partners, and team members who have been part of the Global Search Marketing journey. With your support, we've grown from a small startup in 2014 into an award-winning agency making waves on the international stage. Now, as RiseUp Agency, we're more inspired than ever to rise up to every challenge and drive unparalleled growth for you. This is not an ending but a thrilling new beginning. We look forward to elevating your digital success together under our new RiseUp banner – the future is looking bright, and we're excited to have you with us on this journey!
