Property is a long-consideration, high-value sale, often made across borders and in another language. RiseUp finds and holds the qualified buyer through a months-long decision with HREFLANG-correct international SEO, paid search built for high-value intent, retargeting and CRM nurture. Performance, web, CRO and data under one roof, built for real estate.
The challenge in real estate & property
Where most sectors optimise for volume, property is won on a handful of genuinely qualified buyers. The decision window runs for months, the buyer is frequently overseas or buying a second home, and they research in their native language long before an enquiry lands. That makes international SEO and correct HREFLANG decisive: get it wrong and Google serves the wrong-language page, your markets cannibalise each other, and a billion-pound portfolio is invisible to the exact buyer who would have bought. Meanwhile most agencies pour budget into broad reach and last-click metrics that flatter a flagship listing while attracting tyre-kickers who will never complete.
RiseUp builds the property growth engine end to end: HREFLANG-correct international SEO that ranks natively in every market a buyer searches from, paid search and paid social tuned to high-value and high-net-worth intent rather than cheap clicks, retargeting that holds the serious buyer across a months-long decision, and CRM nurture that turns a quiet enquiry into a viewing. We measure on qualified-lead quality and pipeline, not form-fill volume, and we optimise your portal and listing presence so demand routes back to a channel you own. The result is the same outcome we delivered for Sotheby's International Realty across Spain and the Balearics: +212% organic enquiries across six language markets, +340% qualified high-net-worth leads and 6.1x ROAS.
Ranks you natively in every market a buyer searches from, EN, ES, DE, FR, NL and beyond, with HREFLANG done right so markets stop cannibalising each other and the correct-language page always wins.
Bids into premium price-point, location and lifestyle intent for HNW and second-home buyers, with audience and income signals layered in to keep spend off the tyre-kickers.
Holds the serious buyer across a months-long decision with the listing, the area and the proof, so when they are ready to act you are the agent they already trust.
Captures, scores and nurtures every enquiry through a long sales cycle, routing genuinely qualified buyers to your agents and keeping cold leads warm until they convert.
A fast, multilingual, mobile-first site with frictionless valuation and viewing-request flows that turns expensive international traffic into booked appointments instead of bounces.
Optimises your portal feed and listing presence and builds the direct, compounding channels you own, so you stop renting buyers from marketplaces forever.
A senior strategist will map exactly where the growth is — international SEO and HREFLANG, paid, site and data. No obligation.
Yes, that is exactly where we are strongest. We build HREFLANG-correct international SEO so each language and market gets the right page served to the right buyer, with no duplicate-content or cannibalisation penalties between markets. For Sotheby's International Realty across Spain and the Balearics we ran HREFLANG across six language markets, EN, ES, DE, RU, FR and NL, and grew organic enquiries by 212% across all six. The point is not to translate a site, it is to rank natively in every market a buyer searches from.
We measure on qualified-lead quality and pipeline, not last-click form fills. Property is a high-consideration purchase, so we track viewings, valuation requests and qualified-buyer enquiries through CRM, attribute them back to the channel and market that originated them, and report on cost per qualified lead and blended ROAS over the full window. For Sotheby's that approach delivered a 340% lift in qualified high-net-worth leads at 6.1x ROAS, because we optimised toward the leads worth having rather than cheap volume.
We build paid search and paid social around high-value intent, not broad reach. That means bidding into premium price-point, location and lifestyle search terms, layering in audience and income signals, and excluding the low-intent traffic that inflates spend on a flagship property. Retargeting then holds the serious buyer across a months-long decision with the listing, the area and the proof points, so when they are ready to act you are the agent they call.
Portals win you the click, but they also list every competitor on the same page and own the buyer relationship. Your own international SEO, paid search and CRM capture demand the portals never see, especially overseas and second-home buyers searching in their own language, and route it straight to you instead of a rival. We optimise your listings and portal feed too, but the goal is to build a direct, compounding channel you own rather than renting buyers from a marketplace forever.
