Sofas, lighting, rugs and homeware aren't impulse buys. We build the full-funnel performance, creative and CRO engine that nurtures high-consideration shoppers from "saved for later" to "delivered and styled" — and turns big baskets into repeat customers.
The challenge in home & interiors
Shoppers measure rooms, agonise over colour, and abandon nearly 79% of furniture baskets — most spooked by delivery costs, long lead times and the fear of a £900 sofa that's wrong in the flesh. Conversion sits around 1.2–1.6% because a single sale can take weeks of browsing across mobile, desktop and Pinterest, and most brands lose the customer somewhere in that gap.
That long consideration window isn't the obstacle — it's the opportunity. We capture early-stage browsers with SEO, Pinterest and inspirational social, then retarget and email-nurture them with room visualisers, finance options, transparent delivery ETAs and social proof until they're ready to commit — and PDPs and checkout are CRO-tuned to kill the friction that drives abandonment. What you end up with is a measurable engine that lifts AOV and turns one-off furnishers into repeat homeware buyers.
Room visualisers, finance messaging, in-stock lead times and trust signals on the PDP to attack 79% furniture cart abandonment
Win the weeks-long research phase — 'best corner sofa', 'how to style a small living room' — and get cited by AI search
Aspirational, room-set creative that builds desire and feeds retargeting through the long consideration window
Nurture browse-abandon and big-basket abandon flows; turn one sofa sale into lamps, rugs and repeat homeware orders
Capture high-intent 'buy' searches on high-AOV SKUs where one conversion can fund the channel
Real-home styling content and unboxing UGC that de-risks a high-ticket purchase shoppers can't touch first
A senior strategist will map exactly where the growth is — channels, creative, site and data. No obligation.
Because these are high-consideration, high-ticket purchases. Shoppers measure spaces, deliberate over colour and price, and often research for weeks before buying — so sector conversion sits around 1.2–1.6% and nearly 79% of baskets are abandoned. We design for that journey rather than expecting an instant sale: capturing demand early, nurturing through the gap, and removing friction at the point of decision.
We attack the real causes — surprise delivery costs, unclear lead times and fear of buying a big item unseen. That means upfront delivery and finance messaging, in-stock ETAs on the PDP, room visualisers and strong social proof, plus Klaviyo abandon flows that bring hesitant shoppers back with the reassurance they need to commit.
Not necessarily. Big-ticket home categories run at a lower ROAS (typically 1.8–2.5x) but compensate with a much higher AOV, often £200+. We optimise on profit and basket value, not vanity ROAS, and use cross-sell and bundling to make each high-value order work harder.
With top-of-funnel SEO, AI-search visibility and inspirational Pinterest/Instagram/TikTok content that gets your products into the 'saved for later' stage. We then retarget and email-nurture those browsers with room-set creative and styling content until they're ready to buy — owning the full consideration window instead of only chasing bottom-funnel clicks.
