Performance, creative, web and data under one roof — built to grow ecommerce and DTC brands on contribution margin, not vanity ROAS. From first click to second order, we own the whole funnel.
The challenge in ecommerce & dtc
Acquisition has never been more expensive. CAC is up roughly 60% over five years, blended ROAS keeps compressing as auctions get more crowded, and around seven in ten carts are abandoned before checkout. The brands that win aren't the ones spending most on Meta — they're the ones who make the first order land, then turn it into a second, third and fourth at a fraction of the cost.
RiseUp runs ecommerce as one P&L, not nine disconnected channels. We optimise to contribution margin and new-customer profitability across paid, organic and owned, then engineer repeat purchase through CRO and CRM so your LTV:CAC actually compounds. Creative is tested at the rate the algorithms now demand, and every decision is wired to your real store data — so growth holds up when ad costs don't.
Scroll-stopping UGC and a relentless creative testing engine to fight rising CPMs and creative fatigue.
Capture high-intent demand and protect brand terms with margin-aware Shopping and PMax feeds.
Lift conversion and AOV at the exact point ~70% of shoppers abandon — the checkout and PDP.
Abandoned-cart, welcome and winback flows that turn one-time buyers into the 60% of revenue that repeats.
A constant supply of thumb-stopping creative — the single biggest lever on paid social performance.
Server-side tracking and blended MER reporting so you scale on true profit, not platform-reported ROAS.
A senior strategist will map exactly where the growth is — channels, creative, site and data. No obligation.
Most in-house teams optimise each platform to its own reported ROAS, which double-counts and hides the truth. We run paid, organic and owned against one blended MER and new-customer contribution margin, add server-side tracking for clean signal, and lift the creative testing volume — so spend scales on profit, not platform vanity metrics.
Platform-reported ROAS over-attributes and ignores margin, returns and CAC creep. We rebuild reporting around blended MER and contribution margin per order, then shift budget toward the channels and creatives that actually grow profit — usually unlocking margin without cutting topline.
CRO is one of the fastest levers in ecommerce. We audit the PDP, cart and checkout against where ~70% of shoppers drop, then ship prioritised tests on Shopify. Quick wins often land inside the first weeks, with structured testing compounding from there.
Both — and they're linked. Returning customers drive around 60% of DTC revenue, so we pair acquisition with Klaviyo flows (welcome, abandoned cart, post-purchase, winback) and CRO that nudges second orders. That's how LTV:CAC moves from breakeven to genuinely profitable growth.
