B2B and SaaS growth is won on pipeline quality, not vanity leads. RiseUp builds the demand engine that feeds your funnel with sales-ready MQLs — paid search, Meta and LinkedIn ABM, free-trial and demo funnels, lifecycle and CRO, all attributed to pipeline and revenue. Performance, web, CRO and data under one roof, built for long, multi-stakeholder B2B sales cycles.
The challenge in B2B & SaaS
That length and complexity is exactly where most B2B and SaaS marketing breaks down. Targets are set on raw lead volume, so the easy win is cheap form fills from people who will never buy, and sales quietly stops trusting marketing's leads. Attribution defaults to last-click, which flatters branded search and starves the channels that actually create demand. And the buying committee — the economic buyer, the champion, the security and finance blockers — gets one generic message instead of the role-specific case each of them needs to say yes. The outcome is a pipeline that looks busy in a dashboard but converts slowly, expensively and unpredictably into revenue.
RiseUp builds the B2B and SaaS demand engine end to end: paid search that captures in-market intent, LinkedIn ABM and Meta that reach named accounts and the whole buying committee, free-trial and demo funnels with CRO that lift sign-up and show rates, and lifecycle nurture that stays present across the long sales cycle — all wired into your CRM so we optimise toward sales-ready MQLs, pipeline and revenue rather than vanity leads. It is the same demand-and-events playbook we ran for Informa Connect, delivering the same outcome we delivered for Informa Connect with 2.9x delegate registrations and a 38% lower cost per registration across 60+ B2B events on Google, Meta and LinkedIn. For SaaS we apply the identical method — demand gen, ABM, trial and demo funnels, lifecycle — tuned to trial-to-paid and CAC rather than event sign-ups.
Captures high-intent '[category] software' and 'best [solution] for [use case]' searches at the in-market moment, feeding demos and qualified sign-ups straight into pipeline.
Targets your named accounts and the full buying committee on LinkedIn and Meta with role-specific messaging, so the economic buyer, champion and blockers each see the case that moves them.
Conversion-optimised landing pages, demo-request and free-trial flows that lift sign-up, show and activation rates instead of leaking hard-won traffic.
Nurtures across the long sales cycle and the trial period — lead scoring, onboarding and in-product sequences that move contacts from MQL to SQL to paid.
Ranks your category, comparison and use-case pages and gets you cited when buyers ask AI 'best [category] tools', building durable demand that lowers reliance on paid.
Connects ad spend to your CRM and reports on pipeline created, cost per opportunity and win rate — modelling multi-touch influence, not last-click.
A senior strategist will map exactly where the pipeline growth is — channels, ABM, funnel and attribution. No obligation.
Yes, and it is usually the first thing we change. Volume targets reward cheap form fills from people who will never buy. We re-anchor the whole engine on MQL and SQL quality: tightening targeting and messaging to your actual ICP, qualifying on firmographics and intent before a lead reaches sales, and routing only sales-ready contacts into the CRM. We feed closed-won and closed-lost data back into the platforms so the algorithms optimise toward pipeline, not toward the easiest clicks. The result is fewer raw leads, a far higher accept rate from sales, and lower cost per opportunity.
We build for the committee and the cycle, not the single click. For target accounts we run LinkedIn ABM that reaches the economic buyer, the champion and the blockers with role-specific messaging, supported by paid search for the in-market moments and content that arms your champion to sell internally. Then lifecycle and nurture keep you present across the months between first touch and signature. We attribute on pipeline influence and velocity, so a long, multi-stakeholder deal is measured properly rather than written off because it did not convert in the first session.
Yes. We treat the trial or demo as the start of the revenue funnel, not the finish line. On acquisition we drive qualified sign-ups and booked demos through paid search, paid social and content, with CRO on the trial and demo-request flows to lift start and show rates. From there, lifecycle email and in-product nurture move users from activation to paid, and we report on the metrics that actually matter to SaaS: cost per qualified sign-up, trial-to-paid rate, and blended CAC against the value of the accounts you win.
So do we. We connect ad platforms to your CRM and report through to pipeline created, opportunities, win rate and cost per opportunity, not impressions or raw lead counts. Because B2B journeys are long and multi-touch, we model pipeline influence and velocity rather than relying on last-click. That lets us cut spend on channels and keywords that generate noise and concentrate budget on the segments, accounts and campaigns that actually produce qualified pipeline and revenue.
