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As a top 0.01% Microsoft Ads Agency, RiseUp offers unparalleled expertise to help your business excel on the Microsoft Advertising platform. We specialise in performance marketing for e-commerce brandsand also deliver outstanding results for B2B and SaaS companies. Our team manages Microsoft Ads across Bing, Yahoo, and the Microsoft Audience Network, tapping into a unique pool of high-intent users that many advertisers miss. The result? Lower costs, higher-value customers, and ROI-focused performance that drives revenue growth for your business.
We align our approach with the same winning formula used in our Google Ads services – combining data-driven strategy, advanced campaign optimisation, and proactive management – and apply it to the Microsoft Ads ecosystem. With RiseUp, you get a dedicated partner that understands the nuances of Microsoft Advertising and leverages them to maximise your return on ad spend (ROAS).
Trusted by more than 100 companies
Why choose us
If you’re wondering whether Microsoft Advertising is worth it, consider these unique advantages that Microsoft Ads (Bing Ads) can offer over Google – especially when expertly managed by RiseUp:
Microsoft Ads often has far less competition than Google, which leads to significantly lower cost-per-click rates. With cheaper clicks, your budget goes further – and it’s not just about saving money, but making more. Many advertisers see better returns on ad spend from Bing traffic.
The Microsoft Advertising network (Bing, Yahoo, AOL) reaches a somewhat different demographic than Google. Bing users skew older and more affluent. On average, they also spend more online than typical internet searchers.
Microsoft’s search network might be smaller than Google’s, but it’s filled with unique users you won’t find elsewhere. By advertising on Microsoft Ads, you tap into this untapped market – capturing incremental sales and leads that your competitors may overlook if they’re only on Google.
A standout feature of Microsoft Advertising is its LinkedIn profile integration. Advertisers can target audiences by their job role, company, industry, or education in Microsoft Ads. This is incredibly powerful for B2B and high-value B2C campaigns.
When you advertise on Microsoft Ads, your ads don’t just show on Bing.com. Microsoft’s network includes Yahoo and AOL search results, plus optional syndication on partners like MSN, Windows 10/11 search, and other sites.
E-Commerce & B2B Global Microsoft Ads
At RiseUp, we deliver end-to-end Microsoft Ads management designed around your business goals – whether you’re focused on e-commerce growth, B2B lead generation, or SaaS sign-ups. Every campaign starts with a deep strategic audit, where we uncover opportunities through keyword research, competitive analysis, and a clear understanding of your objectives. From there, we build a tailored plan that puts your brand in front of the right audience across Bing, Yahoo, and the Microsoft Audience Network.
We create and manage tightly structured Search, Shopping, and Audience Ads, all optimised from the outset for quality scores and conversion rates. Our copywriters craft ad messaging that cuts through, while extensions like sitelinks, callouts, and images increase visibility and drive stronger click-through rates. For e-commerce brands, we take care of your Microsoft Shopping feed, keeping it optimised and in sync – and we make it easy to import existing Google Shopping campaigns, ensuring a smooth setup.
If you’re targeting professionals, Microsoft’s unique LinkedIn profile targeting is a standout advantage. We can layer in filters like industry, company, or job title, helping your B2B or SaaS offering land in front of the decision-makers who matter most.
To track success, we implement Universal Event Tracking (UET) and define conversion goals to ensure every action is captured. We then analyse performance data in detail, identifying trends and opportunities to improve. But we don’t stop there – our team is hands-on every day, optimising bids, keywords, and audiences, using tools like automated rules and A/B experiments to refine results continuously.
You’ll receive clear, actionable reporting showing impact on sales, CPA, and ROAS, along with regular check-ins to keep strategy aligned. And as a Microsoft Partner, we bring exclusive insights and early access to features that help you stay one step ahead.
Why Choose RiseUp as Your Microsoft Ads Agency?
RiseUp is proud to be in the top 0.01% of Microsoft Advertising agencies. As a Microsoft Ads Elite Partner, we have a direct line to Microsoft’s support and insights. This gives us early access to new ad features and beta programs and access to dedicated Microsoft Ads platform experts.
We tailor Microsoft Ads strategies to your sector – whether that’s optimising product feeds for a retail brand, or using LinkedIn targeting and lead gen extensions for a B2B tech firm.
At RiseUp, everything comes down to return on investment. We proactively optimise campaigns to lower your cost-per-acquisition and increase revenue from ads.
Our management style is hands-on and highly analytical. We conduct regular A/B tests on your ads and landing pages to lift performance. Our team monitors your campaigns daily, making adjustments and capitalising on trends or opportunities in real-time.
You’ll know exactly how your budget is being spent and what results you’re getting. Our reports tie ad spend directly to outcomes (sales, revenue, leads) in a clear format. We even provide strategic advice beyond PPC.
We ensure your Microsoft Ads work in harmony with your Google Ads and other channels. Our team can coordinate campaigns so that learnings from Google inform Bing and vice versa.
Ready to Elevate Your Microsoft Ads Performance? If you’re looking to tap into new customers and achieve a better ROI through Microsoft Advertising, now is the time to act. RiseUp’s Microsoft Ads specialists are ready to help you scale your campaigns and surpass your growth targets.
Contact us today to schedule a free consultation and strategy review. We’ll analyse your current advertising, show you the opportunities on Microsoft Ads, and craft a game plan to boost your performance.
Let’s unlock your growth on Microsoft Ads together.
Testimonials
Friendly, professional, detailed and responsive. RiseUp have always gone the extra mile to help me achieve my goals within the digital marketing space.
Nimbus
The team have completely transformed our paid ads performance. Significant uplift in ROAS, better-quality traffic, and far more confidence in our PPC strategy.
Tile Giant
They’ve made a big difference to our online sales. I don’t need to worry about the ads anymore — they just get on with it and get results.
Chummys
We worked with 4-5 different PPC agencies during the past 5-6 years. We feel in good hands.
Citadelo
Thanks for being a great partner.
MetFilm School
The guys were pivotal in helping us drive global campaigns for paid search.
IMI Hydronics
By far the best agency I've had the pleasure of working with, I cannot recommend the team enough.
Shepper
Excellent service and prompt responses. Used a few times for projects and we were / are always pleased with the results . Would highly recommend.
Ovusense
Support
Microsoft Advertising is a pay-per-click platform similar to Google Ads, but it reaches searchers on Bing, Yahoo, AOL, and related partner sites instead of Google. Microsoft Ads often has lower competition and cheaper clicks than Google, meaning you can get traffic for less cost. Google Ads might bring volume, while Microsoft Ads brings efficiency and some unique high-value customers.
That depends on your growth goals, but for most e-commerce and lead gen advertisers, the answer is yes – running both can maximise your reach. Google is the giant in search, but Microsoft Ads provides incremental reach to a unique audience that Google can’t touch. We usually recommend using Microsoft Ads as a complement to Google Ads – not a replacement.
Yes. Microsoft Advertising makes it very easy to get started if you’re already advertising on Google. There’s a built-in Google Import tool that lets us bring over your Google Ads campaigns directly into Microsoft’s platform. We often use this to kickstart Microsoft Ads for our clients, then refine them to take advantage of Bing’s audience.
In general, yes – Google still dominates with the majority of search engine market share, whereas Bing has a smaller share. However, it’s important to note two things. First, Bing’s smaller audience is highly valuable. Second, it’s an entirely additional audience: even though it’s smaller, it includes millions of people you won’t reach on Google. Microsoft Ads is a powerful channel to run alongside Google for broader, more profitable reach.
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RiseUp® is a trading name of Global Search Marketing Ltd | Company Number: 09130350
