Digital Marketing Solutions For Removals & Shipping Brands

Drive your moving business forward with targeted online campaigns that deliver leads on the double.

In the UK, the removals and shipping sector is both essential and competitive – the home removals industry alone is worth around £1.2 billion as of 2023 . People are always moving, and most now search online to find and compare services. With aggregator sites and “man with a van” ads crowding search results, professional removal and logistics companies need smart digital marketing to stand out. A strong online presence – from local SEO that captures “removal company near me” searches to trust signals that reassure customers their belongings are in safe hands – can make the difference between an empty schedule and a fully booked calendar. RiseUp crafts SEO-optimised, conversion-focused strategies that help removals and shipping firms capture more enquiries, whether you’re targeting homeowners moving flat or businesses shipping freight. We focus on the keywords and platforms that matter for this industry (think “office removals London”, “international shipping quotes”) and tailor every campaign to drive real business growth: more calls, more bookings, and more five-star reviews.

Core Digital Strategies for Removals & Shipping:

• Local SEO & Google Maps: We ensure your moving or logistics service appears prominently in local searches and on Google Maps when customers in your area look for “removal company near me” or “shipping service in [City]”. This includes optimising your Google Business Profile, building local citations, and encouraging glowing customer reviews. The result? When someone in your target region searches for your services, you’re at the top and you look trustworthy (great star-rating, proper business info, etc.).
• Targeted PPC Advertising: For immediate lead generation, we run highly focused Google Ads for high-intent keywords like “house removals London” or “freight forwarder UK”. We tailor ad copy to highlight your unique selling points (e.g. “fully insured & hassle-free home moves” or “same-day dispatch available”) and use geo-targeting so every pound spent hits the right audience. By constantly A/B testing keywords, ad copy, and landing pages, we maximise your ROI – ensuring you’re front-andcenter when customers are actively searching for services, and that they land on a page designed to convert them into an enquiry
• Content Marketing & SEO: We create helpful content that attracts people planning a move or shipment. Think blog posts like “10 Tips for a Stress-Free House Move” or guides on “How to Safely Ship Fragile Items Internationally.” This content not only positions you as an expert (building trust with your audience) but also boosts your search rankings for common questions and long-tail keywords. By optimising your website’s pages for relevant terms (from “office relocation checklist” to “international removals customs advice”), we capture organic traffic that might otherwise go to competitors. Steadily, your site will climb for those queries prospects are Googling at the exact moment they need your services.
• Social Media & Retargeting: While customers might not pick a removal company from an Instagram
  post, social media is powerful for brand awareness and reinforcement. We’ll share customer
  testimonial videos, quick packing hacks, and snapshots of your team in action to give your brand a
  friendly, professional face on platforms like Facebook. More importantly, we use retargeting ads to stay
  on the radar of anyone who visited your site but didn’t enquire – gentle reminders on Facebook or
  Google Display Network can nudge indecisive prospects to come back and request a quote. For B2B
  shipping and logistics providers, we can leverage LinkedIn to reach business decision-makers with case
  studies or promos (e.g. “Reduce your freight costs by 20% – find out how”).
• Email Follow-ups & Referrals: We help you close more leads and generate repeat business through
  smart email campaigns. For example, when someone requests a quote, an automated follow-up can be
  sent a day later to check in or offer a limited-time discount to book. After completing a job, we’ll
  encourage reviews and referrals via email – perhaps a note thanking them for choosing you, along with
  a referral offer (“Refer a friend and you both get £50 off your next move”). These tactics keep you engaged
  with customers even after the job, turning one-time clients into loyal promoters of your business.