Digital Marketing Solutions For Estate Agents & Real Estate Brands

Attract more sellers and buyers with a modern digital marketing strategy for estate agents.

The property market has shifted dramatically to online channels – today’s home buyers and sellers start their journey on the internet. In fact, 92% of homebuyers use the internet as their main source of information , and a substantial 85% of buyers and sellers prefer to work with an agent who has a strong online presence . For UK estate agents, this means traditional marketing (boards, flyers, print) must be powerfully supplemented with digital outreach. RiseUp helps estate agencies generate more valuations, instructions, and enquiries by boosting your visibility where it counts: Google search results, property portals, and social media. We also implement lead nurturing tactics to stay top-of-mind with prospects who aren’t ready to transact immediately. By highlighting your local expertise and success stories in a targeted way, we position your agency as the go-to choice in your area. Whether you focus on sales, lettings, or both, our strategies will deliver a competitive edge in your local market.

Core Digital Strategies for Estate Agents:

• Local SEO & Google Ads: We optimise your agency’s online presence to capture people searching for agents in your town or area (“estate agents in [Town]”, “letting agent [Neighborhood]”). This includes improving your Google Business Profile with positive reviews, updated photos, and posts (Google Business is often the first thing searchers see for local services). We also employ Google Ads for immediate visibility, targeting keywords like “sell my house [City]” or “free property valuation [Area]”. By appearing at the top of search results, you increase the chances that sellers will call you first for a valuation.
• Content Marketing (Guides & Market Updates): Establishing trust is crucial. We create and promote content such as market update blogs (“Quarterly Housing Market Trends in [Your Area]”) and how-to guides (e.g., “Guide to Selling Your Home for the Best Price” or “Landlord Checklist for New Tenancies”). This content serves dual purposes: it improves SEO (capturing long-tail searches like “how to stage my home for sale”) and provides value to clients, positioning your agency as knowledgeable and helpful. Such resources can also be used as lead magnets – for example, offering a free e-guide download in exchange for an email address, which feeds your lead list.
• Social Media Advertising & Engagement: We utilize Facebook and Instagram ads to reach people likely to move or needing an agent, using targeting options like age, interests (home decor, local community groups), or life events (“recently married” or “new baby” often precede upsizing). These ads can showcase beautiful listings to attract buyers or highlight your agency’s success (like “Sold in 2 weeks!” case studies) to attract sellers. Additionally, we keep your social profiles active with engaging posts – think short videos introducing your agents, testimonials from happy clients, or sneak peeks of new properties. Engaging with the community online (replying to comments/messages) further humanizes your brand and builds trust.
• Email Drip Campaigns & CRM Integration: Not everyone is ready to instruct an agent or buy a home immediately. We set up email drip campaigns to nurture these leads over time. For example, if a potential seller downloads your market report, they could get a series of follow-up emails: one with tips for home improvements, another introducing your team, and later, an offer for a free, no-obligation valuation. Buyers who register interest can receive new listing alerts tailored to their preferences (if not already covered by portal notifications). By integrating these efforts with your CRM, we ensure no enquiry falls through the cracks and you stay in consistent contact with prospects until they’re ready to act.
• Online Reputation & Reviews: Choosing an estate agent is a big decision often influenced by reviews and testimonials. We encourage and assist your satisfied clients to leave reviews on Google, Trustpilot, or Facebook – wherever potential clients might be looking. We also showcase testimonials on your website, possibly even in video form for greater impact. Additionally, any awards or credentials (like being part of NAEA or local business awards) are highlighted as trust badges. A sterling online reputation can tip hesitant clients in your favor, especially if competing agents have limited or poor reviews