Digital Marketing Solutions For Industrial & Manufacturing
Modernize your manufacturing marketing – drive B2B leads and sales with a digital-first approach.
The industrial and manufacturing sector has historically relied on offline relationships, trade shows, and word-of-mouth. But times have changed: 98% of manufacturers are now generating sales-qualified leads through digital marketing . Decision-makers in this space increasingly search online for suppliers, equipment, and solutions, often before ever speaking to a sales rep (in fact, 57% of the buying decision can be made before direct contact ). RiseUp helps industrial companies transform their marketing by leveraging digital channels to reach procurement managers, engineers, and business owners right when they’re researching. We combine targeted SEO and search advertising (so your company appears when someone searches “precision CNC supplier UK” or “industrial HVAC solutions”) with content and email strategies that nurture long sales cycles. The result: a steady pipeline of inquiries and RFQs coming from beyond your traditional network, plus stronger visibility that builds your company’s credibility.
Core Digital Strategies for Industrial Firms:
- B2B SEO & Niche Keywords: We optimise your website for the specific products and services you offer, focusing on technical keywords and long-tail phrases your customers use (e.g. “stainless steel gear manufacturer”, “ISO-certified plastic injection molding UK”). By improving rankings on Google for these terms, you become discoverable to companies actively seeking what you provide. We’ll also create resource content – like spec sheets, how-to guides, or industry trend articles – that can attract organic traffic and serve as useful sales collateral.
- Paid Search & LinkedIn Ads: For immediate lead generation, we run Google Ads targeting high-intent search queries in your industry. These ads can promote a lead magnet (such as “Get a Quote” or “Download Product Catalog”) to capture prospects. Additionally, LinkedIn Ads allow us to target specific industries or job titles (for example, plant managers, operations directors) with messaging about your capabilities. This can be effective for raising awareness of your brand among decision-makers in specific sectors (automotive, aerospace, etc.).
- Website Redesign & Conversion Tools: Many manufacturing websites are outdated or not geared towards conversion. We can revamp your site to be modern, mobile-friendly, and informative. Key improvements include clear product/service pages with technical details, inquiry forms on every page, and chatbots or live chat to handle common questions in real-time. By implementing conversion rate optimisation (CRO) best practices, we make it easy for a visitor to take the next step – whether that’s requesting a quote or scheduling a call. 11 12 7 –
- Email Marketing & Automation: Follow-up is critical in industrial sales. We set up automated email workflows to nurture leads who have shown interest (for instance, downloaded a brochure or filled an inquiry). These emails can share additional info like case studies, client testimonials, or invite them to schedule a site visit. Regular newsletters can keep your company top-of-mind, highlighting new projects, certifications or capabilities. An organised email strategy ensures no potential client slips through the cracks during a long buying process.
- Digital PR & Industry Platforms: We help amplify your online presence by getting your content onto
industry-specific platforms. This might include publishing thought leadership pieces on manufacturing
blogs, securing spots in online directories or procurement platforms, and using digital PR to announce
major milestones (like facility expansions or new partnerships) on relevant news sites. Such placements
not only drive referral traffic but also strengthen your brand’s authority and SEO through backlinks.
