Digital Marketing Solutions For Hotels & Short-Stay Brands

Drive direct bookings and guest loyalty for hotels, B&Bs, and short-stay accommodations with smart digital marketing.

The hospitality industry has undergone a digital revolution – travelers now predominantly discover and book accommodations online. However, the competition from OTAs (Online Travel Agencies) and the plethora of choices mean that individual hotel and short-stay brands must actively market themselves to capture direct bookings and build a brand that guests recognize. On average, direct bookings via a hotel’s own website account for only around 30% of total bookings , leaving significant room for growth if you can entice guests to book with you directly (and avoid those hefty OTA commissions!). RiseUp’s hospitality-focused marketing strategies help your property shine online: we improve your visibility on search engines for location-based queries, showcase your unique experience on social media, and engage past guests through email to encourage repeat visits and referrals. Whether you run a boutique hotel, a holiday cottage chain, or serviced apartments, we tailor our approach to highlight what makes your property special and to reach the travelers most likely to love staying with you.

Core Digital Strategies for Hotels & Short-Stays:

• Local SEO & Google Hotel Ads: We optimize your presence on search engines so that when travelers search for stays in your area (“best hotel in Cornwall” or “boutique B&B London”), your property appears prominently. This involves optimising your Google Business listing, managing Google Hotel Ads, and ensuring your site has strong landing pages for location and intent keywords (e.g., “family-friendly hotel with pool in __”). Since search drives a large share of hotel discovery, being visible here is key to getting direct bookings.
• OTA Diversion Tactics: We implement strategies to convert OTA lookers into direct bookers. For instance, we can run retargeting ads that reach people who viewed your property on an OTA and encourage them to book on your site with a promo (like a free breakfast or a small discount). We also ensure your website clearly communicates perks of booking direct (loyalty program points, flexible cancellation, room upgrades) to sway guests away from third parties
• Social Media and Content Marketing: Visual storytelling is powerful in hospitality. We create and promote content that captures the imagination – from Instagram posts of your beautiful interiors or scenic views to blog articles like “Top 5 Things to Do While Staying in [Your Location]”. Social media ads can target people interested in travel to your region or those who fit demographics (e.g., couples for romantic getaways, families for holiday parks). By engaging users with enticing content and imagery, we keep your property top-of-mind and inspire travel plans centered around your offerings.
• Email Marketing & CRM: We help build your guest email list and use it wisely. Automated email workflows can re-engage past guests (e.g., “It’s been a year since your last stay – come see what’s new, here’s a returning guest offer!”) and nurture new inquiries (for example, if someone abandons a booking on your site, a gentle reminder email with a incentive could bring them back). Additionally, segmentation allows you to target business travelers vs. leisure travelers with relevant seasonal promotions or packages. Maintaining a relationship via email increases loyalty and direct rebookings, turning one-time visitors into repeat guests.
• Reputation Management & Reviews: We assist in monitoring and amplifying your online reviews. Positive reviews are digital gold for hotels – 94% of travelers read online reviews before booking . We’ll integrate review widgets on your site, encourage satisfied guests to leave reviews on Google/ TripAdvisor, and respond to feedback professionally. In marketing materials, we highlight accolades or high ratings (e.g., “Rated 9/10 by hundreds of guests”). A strong review profile not only boosts conversion rates on your site but also improves your SEO and credibility, ultimately driving more direct bookings.