Digital Marketing Solutions For Health & Beauty Brands
Boost your beauty brand’s online glow with high-performance marketing that drives sales and loyalty.
The health and beauty retail sector is booming online – it’s one of the standout performers in UK ecommerce . From skincare and cosmetics to wellness gadgets, consumers are researching and buying these products on digital channels more than ever. Younger shoppers in particular often discover beauty brands via social media and influencers (over a third of 18–34-year-old beauty shoppers in the UK have bought products through social media in the last year ). To thrive in this competitive market, your brand needs a multi-channel digital strategy that covers search, social, email, and more. RiseUp helps health & beauty retailers capture attention with stunning creative content, build trust through education and reviews, and optimise campaigns to drive high ROI on ad spend (in an industry where global ad spend tops $7.7 billion
Core Digital Strategies for Beauty Brands:
- Influencer & UGC Campaigns: We leverage influencer partnerships and user-generated content to build credibility and buzz. Beauty consumers heavily rely on recommendations and real-life demos – we’ll identify the right influencers (from mega to micro) and encourage customers to share looks and testimonials, amplifying your brand’s reach authentically.
- Paid Social & Video Ads: Platforms like Instagram, TikTok, and YouTube are modern-day beauty counters. We create engaging short-video ads (tutorials, before-and-afters) and striking imagery ads to target your ideal demographics. With TikTok now a top driver of beauty purchases , we ensure your campaigns are optimised for each platform to convert viewers into buyers.
- SEO for E-commerce: We optimise your product pages and blog content for high-intent keywords like “vitamin C serum for acne” or “best organic shampoo UK”. By ranking higher on Google for these queries, you capture shoppers actively looking for solutions. Our content team can also produce educational articles (e.g. skincare routines, ingredient benefits) that both inform customers and improve search visibility.
- Email Automation & CRM: We set up automated email flows to nurture your customer base – from welcome sequences that educate new subscribers about your brand, to post-purchase follow-ups with tips (like how to use that face mask) and cross-sell recommendations. Email marketing is powerful for beauty, driving repeat purchases and fostering loyalty with personalised offers.
- Creative Branding & Digital PR: The beauty market is saturated, so a strong brand identity is key. Our creative services refine your branding and produce cohesive campaign visuals. Meanwhile, our Digital PR efforts can get your products featured in online magazines, beauty blogs, and gift guides, boosting credibility and referral traffic.
