Digital Marketing Solutions For DIY

Inspire builders and decorators with a marketing plan that nails your DIY brand’s growth.

The DIY and home improvement sector in the UK is booming – in fact, the market was worth about £7.2 billion in 2019 and has continued to grow post-pandemic . With more homeowners taking on projects themselves (93% are considering a new DIY project in the next 12 months ), there’s a huge opportunity for DIY retailers and brands. But tapping into this demand requires more than just listing products online. DIY customers crave inspiration, education, and trust. They’re searching YouTube for “how to tile a backsplash”, browsing Pinterest for room makeover ideas, and reading blogs about the best tools for a job. They also compare prices and reviews diligently, whether shopping at a big-box store or a specialised online shop. RiseUp understands the DIY mindset and the digital touchpoints that influence today’s crafters and home improvers. We use SEO-rich content, engaging visuals, and savvy ad targeting to ensure your DIY or hardware brand is the go-to resource when someone is planning their next project – and to guide them from that spark of inspiration all the way to purchasing their materials from you. Our approach balances creativity (to spark imaginations) with conversion strategy (to drive sales and repeat business), all in plain-speaking, builder-approved British English.

Core Digital Strategies for DIY Brands:

• SEO & How-To Content: DIYers often begin with a question or a vision (“How do I build a deck?” or “modern kitchen DIY ideas”). We capture this huge search audience by creating and optimising content that answers those questions and showcases your products as part of the solution. This means publishing project guides, step-by-step tutorials, and inspiration articles packed with the keywords your customers use. For example, a blog post titled “5 Easy Bathroom Updates You Can Do Yourself” could naturally feature your tiling tools or paint, and rank on Google when someone searches “easy bathroom DIY UK”. By targeting both beginner queries and advanced project searches, we position your brand as the authority for DIY advice – and ensure that authority translates into organic traffic and sales.
• YouTube Videos & Visual Content: YouTube is the new DIY classroom. Our team will help you produce or promote video content that resonates – from quick 2-minute tool tutorials to in-depth renovation series. We’ll optimise video titles/descriptions for search (YouTube SEO) so that your content appears for queries like “how to use a power drill” or “garden makeover time-lapse.” We can also partner with popular DIY YouTubers or Instagram creators for sponsored how-to videos featuring your products (imagine a popular UK DIY influencer using your brand’s power saw in their project). This kind of usergenerated content (UGC) and influencer marketing not only widens your reach, it provides social proof that real people get great results with your products.
• Paid Search & Shopping Ads: When DIY enthusiasts know what they need, they search for it explicitly (e.g. “buy cordless drill UK” or “best decking wood price”). We ensure your products appear at the top of those search results through Google Ads and Google Shopping campaigns. By bidding on high-intent keywords and optimising your product feed (good images, clear titles, reviews), we drive ready-to-buy customers straight to your site. We also adjust bids seasonally – ramping up during peak DIY seasons like spring – and use ad extensions (like price drop highlights or ratings) to increase click-through rates. Our goal is to capture the sale at the moment of need, before the customer goes to a competitor or a marketplace.
• Social Media & Community Engagement: DIY is inherently visual and community-driven, so we make full use of social platforms. On Pinterest, we’ll curate eye-catching boards (think “Dream Bedroom DIY” or “Garden Projects on a Budget”) that feature your products and link back to your site. On Instagram and Facebook, we’ll share before-and-after transformations, user-submitted project photos, and quick tips, making sure to hashtag and geotag to reach local DIY communities. We can also run Facebook Ads targeting specific interests (e.g., people interested in home improvement, woodworking, crafting) with carousel ads showcasing product bundles (like a “Kitchen Renovation Kit”). By fostering a sense of community – encouraging followers to share their projects or ask questions – your brand becomes more than a store; it becomes a go-to hub for DIY enthusiasts.
• Email Marketing & Repeat Sales: Many DIY projects are ongoing – today it’s the living room, next month the garden. We keep your brand in customers’ minds (and inboxes) with a well-crafted email strategy. New subscriber welcome sequences can offer a first-time discount and highlight top categories. Regular newsletters can feature seasonal project ideas (e.g. “Get Your Garden SummerReady – 10% off all outdoor tools this week”) or spotlight a “Project of the Month” from a customer, giving others inspiration (and a gentle nudge to buy supplies). We also set up back-in-stock and replenishment emails for consumables (paints, screws, etc.), and post-purchase follow-ups with assembly guides or related product suggestions. By nurturing via email, we turn one-off buyers into loyal DIYers who return for their next project’s needs.
• Website UX & Conversion Optimisation: We’ll refine your e-commerce site to make sure browsing and buying DIY supplies is as smooth as a freshly sanded plank. This includes intuitive navigation (shop by project, by category, by brand), robust search and filter functions (so users can quickly find that 18V cordless drill or a 5L can of matte white paint), and clear indicators of stock and delivery times (important for weekend warriors who need it by Saturday!). We implement CRO best practices – prominent “Add to Basket” buttons, visible customer reviews on product pages, and a checkout process with minimal steps or distractions. If your customers are often on the go (visiting a job site or a hardware store), we ensure the mobile experience is top-notch too. Little touches like a project calculator (e.g., input room dimensions to calculate paint needed) or a live chat for quick advice can significantly boost conversion rates and customer satisfaction.