OLPRO is a leading UK-based eCommerce brand specialising in campervan awnings and outdoor camping equipment. Known for innovation, durability, and design, OLPRO serves both the adventure-driven leisure market and serious campers across Europe. In a highly competitive and seasonal industry, OLPRO partnered with RiseUp to deliver a full-funnel digital strategy spanning SEO, PPC, and Paid Social, with the clear aim of boosting visibility, accelerating revenue, and reclaiming lost traffic after a new site launch.

OLPRO’s primary challenge was a significant decline in organic traffic and revenue following a new website launch. Technical SEO issues were quickly identified, including content loss, crawl inefficiencies, and structural problems. Additionally, OLPRO wanted to scale their digital acquisition strategy through Google Ads and Meta campaigns, targeting highly competitive keywords like “campervan awnings”.

With multiple channels underperforming, OLPRO needed a coordinated approach that could recover lost visibility, restore organic momentum, and drive profitable paid growth.