Micro Scooters is a leading UK brand synonymous with high-quality, innovative scooters for children and adults alike. Available in major retailers such as John Lewis, Halfords, and Selfridges, the brand has become a household name. As their online business grew, Micro Scooters partnered with Global Search Marketing to strengthen their direct-to-consumer sales channel through strategic digital advertising.

Micro Scooters’ key objective was to increase online sales through their own eCommerce website—particularly during peak retail periods like Christmas. However, the challenge was far from simple. As both a retailer and supplier, Micro Scooters found themselves competing against large third-party stockists who also sold their products online. This dual-channel conflict diluted their brand messaging and created competition for visibility and clicks in the same digital space.

To meet their sales goals, Micro Scooters needed more than just performance—they needed to boost brand awareness, assert greater control over their digital presence, and deliver consistent results across multiple advertising formats.