ROI increased
Sales growth recorded
Conv. Rate Increase
Customized solutions
Founded in 1967 on the south coast of England, Jean Store is the UK’s oldest denim retailer. A pioneer of Americana fashion in the UK, the business made its mark by importing iconic Levi’s® styles like the original 501 directly from the USA. Today, Jean Store continues to stock leading denim brands, including Levi’s®, Wrangler, and Edwin, offering a curated range of timeless and contemporary pieces. Looking to grow their online presence and profitability, Jean Store turned to RiseUp to take their digital advertising strategy to the next level.
Jean Store approached RiseUp with a clear ambition: significantly grow online sales while increasing average order values. Despite a loyal customer base and strong brand heritage, their existing digital advertising campaigns were under-leveraged. With customer lifetime value insights in hand, Jean Store were ready to invest more assertively in customer acquisition—especially through paid channels. They needed a performance marketing partner who could execute an aggressive yet profitable strategy, aligning with their growth vision.
We launched highly targeted paid search and Google Shopping campaigns to capture intent-driven traffic. By structuring campaigns around brand, product category, and high-converting keywords, we ensured Jean Store maximised their visibility during key buying moments.
To nurture users throughout the purchase journey, we implemented dynamic remarketing ads and curated display creatives. These campaigns re-engaged previous site visitors and showcased complementary products, increasing both conversion rates and average order value.
We executed paid social campaigns to grow Jean Store’s online audience and attract new denim lovers. Leveraging engaging creatives and lifestyle imagery, the ads highlighted top products and promotions, particularly on Instagram and Facebook where brand affinity thrives.
As campaign performance scaled, so did the investment. RiseUp continually refined bidding strategies and budget allocation models to push performance boundaries while maintaining efficiency. The team improved ROAS by 15% even as ad spend increased over 1,400%.
Jean Store’s transformation highlights the powerful impact of a strategic, data-led PPC campaign executed with long-term growth in mind. By targeting high-intent users, re-engaging warm audiences, and scaling spend responsibly, RiseUp helped turn Jean Store’s digital advertising into a profit engine. Importantly, this growth wasn’t fuelled by discounting or over-reliance on volume—it was driven by an increase in customer quality and average order value, proving that premium retail and performance marketing can go hand in hand.
Through continuous optimisation and close collaboration, RiseUp enabled Jean Store to not only dominate in the online denim market but also to future-proof their digital presence. This case study stands as a clear example of what can be achieved when heritage retail meets modern marketing strategy.
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