Pickfords is the UK’s largest removals and storage company, with annual turnover exceeding £60 million. A fixture of British roads with their iconic blue lorries, the brand is synonymous with dependable relocation services for domestic, international, and business clients. Amid market disruption from COVID-19, Brexit, and shifting housing trends, Pickfords sought a strategic partner to revitalise their digital performance. They turned to RiseUp with a clear brief: drive more leads, reduce acquisition costs, and unlock sustained revenue growth.

Operating in a sector heavily influenced by external forces—interest rates, economic fluctuations, and pandemic-related slowdowns—Pickfords faced the dual challenge of stabilising performance and increasing leads across three core markets. As both B2C and B2B revenue streams were affected, the need for a flexible, data-driven digital strategy became urgent.

Internally, Pickfords also wrestled with underperforming SEO due to duplicate content and outdated structure, hampering site authority and user experience. Paid media campaigns had grown inefficient, failing to deliver ROI or meet lead volume targets. To move forward, a full digital overhaul was essential.