Despite a solid foundation and a loyal customer base, Chummys Bakery faced several critical barriers to growth. Their digital strategy had become outdated and lacked the scalability required to support ambitious expansion goals. The brand identity was inconsistent across digital touchpoints, weakening their ability to connect meaningfully with customers online.

On the advertising front, their Google Ads campaigns were underperforming and delivering limited return on investment. Furthermore, engagement on social platforms was low, driven by a lack of user-generated content that could serve as authentic social proof. Finally, there was no structured email marketing or automation in place to nurture leads and retain customers. The challenge was clear: to modernise the brand, optimise digital performance, and build a scalable model that could support entry into new markets.